Concept

Design a brand identity for Yeo & Yeo’s YeoConsults program that stands out but also fits with the brand identity of the overall company. Yeo & Yeo’s main colors consist of navy, burgundy, and light green, and their brand identity incorporates curves on all flyers. I brought in the curves to this design to follow the brand identity, but because YeoConsults is a program within the company, I chose a more vibrant, exciting color to appeal to clients.

There are three different branches to YeoConsults, and I have created four logos (one for each branch plus one to place on a brand differentiator flyer). Each logo contains a speech bubble, reinforcing the communication aspect of the program. Within each bubble is a symbol that is representative of that particular branch.